Cookies Notice

This notice was last updated 25/03/2024

How we use cookies and other tracking technology

Thank you for visiting our website https://www.petsbook.au (“Website”). This cookies notice applies to the Website, any website or branded pages on third party platforms (e.g. YouTube and Facebook) and applications accessed or used through such websites or platforms which are operated by or on behalf of PetsBook (“PetsBook Site”).

By using a PetsBook Site, you are consenting to our use of cookies and other tracking technology in accordance with this notice. If you do not agree to our use of cookies and other tracking technology in this way, you should set your browser settings accordingly or not use the Website. If you disable cookies that we use, this may impact your user experience while on the PetsBook Site.

When using a mobile device to connect to the internet, you should also refer to the privacy policy of the specific App you are using to understand its specific data collection practices.

1. What are Cookies?

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the website. See below for details on what information is collected by cookies and how we use that information.

For more information about the kinds of data that we generally collect, please read our Privacy Policy

2. How and why do we use Cookies?

We use cookies to improve the use and functionality of PetsBook Sites and to gain a better understanding of how visitors use PetsBook Sites and the tools and services offered on it. Cookies help us tailor PetsBook Sites to your personal needs, to improve its user-friendliness, gain customer satisfaction feedback and to communicate to you elsewhere on the internet.

3. What types of cookies may be used on PetsBook Sites?

We may use the following types of cookies on PetsBook Sites:

Session cookies

Session cookies are temporary cookie files which are erased when you close your browser. When you restart your browser and go back to the site that created that cookie, the website will treat you as a new visitor.

Persistent cookies

Persistent cookies stay on your browser until you delete them manually or until your browser deletes them based on the duration period set within the cookie. These cookies will recognize you as a return visitor.

Necessary cookies

Necessary cookies are strictly necessary for the operation of a PetsBook Site. They enable you to navigate around the site and use our features.

Cookies that send information to us

These are the cookies that we set on a PetsBook Site and they can only be read by that site. This is known as a “First Party” cookie.

We also place cookies on our ads which are placed on other websites owned by third parties (e.g. Facebook). We obtain information via those cookies when you click on or interact with the advertisement. We may use the information obtained by these cookies to serve you with advertising that is relevant and of interest to you based on your past online behaviour.

Cookies that send information to other companies

These are cookies that are set on a PetsBook Site to send information to other companies (e.g. Facebook or advertisers). They may use the data collected from these cookies to anonymously target advertising to you on other websites, based on your visit to this Website. For example, if you use a social widget (e.g. the Facebook icon) on the Website, it will record your “share” or “like”. Facebook (as the company setting the cookie) will collect the data.

Examples of cookies used on this Website

Performance Cookies

Type: Analytics

Category: Persistent Session Third party

Purpose: Help us understand how visitors interact with our Website by providing information about the areas visited, time spent and any issues encountered, such as error messages. This helps us improve the performance of our websites

Does this cookie collect my personal data?: No, they do not identify you as an individual. All data is collected and aggregated anonymously.

Details:

Google Analytics:
https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

DoubleClick:
https://support.google.com/dfp_premium/answer/2839090?hl=en

Social Sharing Cookies (sometimes called “Third Party” cookies, or “Social Widgets”)

Type: Social Media/Sharing

Category: Third party

Purpose: Social sharing offered on the Website is run by third parties. These third parties may drop cookies on your computer when you use social sharing features on the Website, or if you are already logged into them. These cookies help improve your experience on the Website. Social sharing offered on the Website is run by third parties. These third parties may drop cookies on your computer when you use social sharing features on the Website, or if you are already logged into them. These cookies help improve your experience on the Website.

Does this cookie collect my personal data?: These cookies may collect personal information that you have voluntarily disclosed, such as your username.

Details:

Facebook:
https://www.facebook.com/policies/cookies/

Twitter:
https://help.twitter.com/en/rules-and-policies/twitter-cookies

Targeting / Advertising

Type: Cross Site Tracking

Category: Persistent Session Third party

Purpose: These cookies are used to deliver content via targeted advertising that is relevant to you and your interests or to limit the number of times you see a particular advertisement.
These cookies also help us measure the effectiveness of advertising campaigns on PetsBook and Non-PetsBook websites. We may share this information with other parties, including our agencies.

Does this cookie collect my personal data?: Most Targeting/Advertising cookies track consumers via their IP address. In some countries; not Australia IP addresses are classified as personal data.

Details:

Salesforce:
https://www.salesforce.com/products/marketing-cloud/sfmc/salesforce-dmp-privacy/

DoubleClick:
https://policies.google.com/privacy?hl=en

Miscellaneous

Type: Flash Cookies

Category: Persistent Third party

Purpose: Flash cookies may store your preferences such as volume control or high game score, or display content based upon what you view on the Website in order to personalize your visit. Our third party partners provide certain features on the Website such as promotions, and games and use Flash Cookies to collect and store your information.

Does this cookie collect my personal data?: These cookies may collect anonymous and personal information

Details:

http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html#117118

DoubleClick:
https://support.google.com/dfp_premium/answer/2839090?hl=en

Other similar technologies

PetsBook Sites also make use of other tracking technologies including IP addresses, log files and web beacons, which also help us tailor PetsBook Sites to your personal needs.

IP addresses

An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet. We may record IP Addresses for the following purposes:

(i) troubleshoot technical concerns,
(ii) maintain website safety and security
(iii) better understand how our websites are utilized, and
(iv) to better tailor content to your needs depending on the country you are in.

Log Files

We (or a third party on our behalf) may collect information in the form of log files that record website activity and gather statistics about a user’s browsing habits. These entries are generated anonymously, and help us gather (among other things):

(i) a user’s browser type and operating system,
(ii) information about a user’s session (such as the URL they came from, the date and time they visited our website, and which pages they’ve viewed on our website and for how long), and,
(iii) other similar navigational or click-stream data.

Web Beacons

We may use web beacons (also known as pixels or clear GIFs) on the PetsBook Sites. Web beacons (also known as “web bugs”) are small strings of code that provide a method of delivering a graphic image on a web page for the purpose of transferring data back to us. The information collected via web beacons may include information about how a user responds to an email campaign (e.g. the time the email is opened, where does the user link to from the email, etc.). We use web beacon information for a variety of purposes, including, site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and personalisation.

6. Manage your cookies/preferences

You should ensure that your computer setting reflects whether you are happy to accept cookies or not. You can set your browser to warn you before accepting cookies, or you can simply set it to refuse them. You do not need to have cookies on to use or navigate through many parts of PetsBook Sites although you may not have access to all the features on PetsBook Sites if you do so. See the ‘help’ button on your browser (e.g. Google Chrome, Firefox) for how you can do this. Remember that if you use different computers in different locations, you will need to ensure that each browser is adjusted to suit your cookie preferences.

As a web beacon forms part of a webpage, it is not possible to ‘opt-out’ but you can render them ineffective by opting out of the cookies they set.

For more information about targeting and advertising cookies, visit Your Online Choices: http://www.youronlinechoices.com.au

7. Legal Notice Update

We reserve the right to make any changes and corrections to this notice. Please refer to this page from time to time to review these and new additional information.